Cabinet wants Netflix, Disney+ to invest money in Dutch movies and series

Secretary of State Uslu for Culture and Media wants major streaming services such as Netflix, Amazon Prime and Videoland to invest 4.5 percent of their annual turnover in the Netherlands in Dutch series, films and documentaries. This is stated in a bill that she sent to the House of Representatives. The obligation should apply to services that make at least 30 million euros in turnover in the Netherlands.

โ€œStreaming services are increasingly popular and the range of foreign films, series and documentaries is growing. That should not be at the expense of Dutch stories,โ€ says Uslu. โ€œWith this bill, we say: if you have success on the Dutch market as a streaming service, you must also contribute to the Dutch offer.โ€

Uslu further writes that streaming services often operate in a global market and have a predominantly international offer. Because the productions are also becoming larger and more expensive, the Dutch cultural audiovisual offer may be under pressure, according to the Secretary of State.

Earlier plan: 6 percent investment

In 2019 it became clear that the then ministers Van Engelshoven (Culture) and Slob (Media) wanted the services, just like in Belgium, France, Spain and Greece, to invest money in Dutch productions. This plan is also included in the coalition agreement. Previously, however, the idea was that they had to give up 6 percent of their turnover. In Uslus proposal, that amount is therefore lower.

The mandatory investment that the services have to make means, for example, that they produce or co-produce a Dutch title themselves, or purchase an existing recent Dutch production and offer it through their service. Part of the money should go to independent producers, says Uslu.