The cabinet wants to ban fake reviews on the internet. The demissionary ministers Blok and Dekker sent a bill to the House of Representatives modernising consumer protection against unfair practices. The rules are more tailored to digital developments.
It is often difficult to see how the reviews that users of a web store have come about. According to the bill, the trader must in future ensure that the reviews published actually come from people who have used the product.
“If that information is not provided or unclear and the consumer makes a different decision than he had taken if he had received that information, there is an unfair and prohibited commercial practice”, the explanatory memorandum states.
Search results not only positive
Traders should also not only post positive reviews and remove negative ones. In addition, search results should always be clear whether they are paid ads or if they have been paid to get a higher ranking.
Traders who do not abide by the rules can be fined at least 4 percent of sales. “Trader” can be a digital platform, but also the provider.
The cabinet wants the new rules to come into force next spring. The bill is the elaboration of a European directive, and it aims to provide the same protection for consumers across the EU.
CCeit at 3 found out earlier that there is a lively trade in fake reviews online: