CD Projekt to pay fine for Cyberpunk 2077 advert

Late last year, at the height of Cyberpunks 2077 advertising campaign, CD Projekt installed a giant panel in one of the worlds most populous cities, São Paulo in Brazil. Twenty-meter height graffiti, created by the monumentalist artist Snek, depicts Vi from the cover of the game. The work came out impressive, and even in the official twitter of the city hall there were pictures of it.

However, after the released game was subject to a flurry of criticism, journalists suddenly remembered that Sao Paulo has a clean city law: a ban on placing any large-scale external Advertising. The creators of the wall painting fined $75,000 — and it has already been painted.

NalATA was responsible for its placement. Both she and CD Projekt have not yet commended this event.

By the way, an even greater penalty was imposed on the author of graffiti dedicated to the mobile game Free Fire. His author, São Paulo artist Ron Carraro, assures that he did it for the soul, just wanting to add paint to the boring city.

What before CD Projekt, she issued an official notice that received a second class action lawsuit from the US. It does not specify what amount lawyers try to recover.

However, the company assures that it will actively defend itself against all such allegations. “They expected Cyberpunk 2077 to be ready in 2022: Schreyers investigation on CDPR More on Igamania Interactive thriller Erica no longer a PS4 exclusive — “film” ; released on iOS Monster Jam Steel Titans will receive sequel, Monster Jam Steel Titans 2 Tales from the Borderlands will re-release for PS5, Xbox Series and PC.