HEMA fans throw themselves into the million-dollar dance

To become a tenner co-owner of the HEMA. A crowdfunding campaign must save the retail company, which evokes sentimental feelings among many Dutch people, and avert a takeover by an anonymous international hedge fund.

That is the goal of ‘The Only Dutch Alternative’ (HENA), a sequel to the initiatives ‘WeLoveHema’ and ‘HouDeHema’. “We want to prevent Hema from ending up back in the hands of the next loveless investor who just wants to get money out of it,” says PvdA MP Mei Li Vos. She is one of the initiators of the citizens’ initiative. “The interests of employees and customers must come first again.”

But do the teenage members have any chance at all in the current million-dance?