KLM opens the attack on package holidays. As soon as the travel advice for tourists has been relaxed, its own travel agency ‘KLM Holidays’ will be launched. For this purpose, the Dutch online handler Airtrade has been recruited.
Package tours are flight, transfer, hotel and possibly excursions and car hire in one. In this, travel agencies are specialized. They work with airlines such as KLM and Transavia. “We now want to be in the top 3 tour operators for flight holidays, together with our sister Transavia Holidays. Airtrade is a member of the SGR guarantee fund, so our package travel is covered,” confirms top man Harm Kreulen of KLM Netherlands. According to him, the intention is to start KLM Holidays in other countries as well. Experience has already been gained with linking flights and hotels via ‘package deals’ on the website. KLM is now going to expand this considerably, in European and remote destinations. The travel world speaks of distortion of competition.