Media: FIFA wanted to double license price and limit EA monetization

The New York Times ran an article on the causes of the FIFA and EA rift, which seems likely to lead to the game series name change. The apple of contention is ubiquitous money โ€” FIFA wanted roughly double the cost of their license. Then EA would have to pay the organization about $1 billion every four years.

Currently, the license agreement costs $150 million per year. In addition, FIFA expected to limit the monetization of the studios projects beyond the games themselves, but EA representatives insisted that developers should be able to make money from video game tournaments, digital products, and the like.

Contract renewal negotiations have been going on for at least two years, but have stalled. The final decision will be made by the end of the year, but EA is already planning a future beyond FIFA.

In particular, new trademarks have recently been registered. EA expects that even without a recognizable brand, there will be no competition in the video game market.

This may be true, especially in the context of the recent eFootball 2022 scandals. In addition, EA will have agreements that allow the use of real football clubs and the appearance of players.

In return, FIFA allowed EA to use the rights to the name, the organizations logo and directly the FIFA World Cup. Its likely that if the game changes its name, the championships within it will just change a little.

FIFA sales around the world have exceeded $20 billion over the past two dozen years. At the same time, according to analysts, EA earned $1.

2 billion on in-game purchases alone last year. Sources note that FIFA representatives have been considering selling licenses for some time video games and firms not directly associated with sports.

It is possible that this plan is driven by the FIFA Presidents desire to increase the frequency of the World Cup from four to two years. In addition, the organization wants to raise an additional $2 billion to create an expanded version of the Club Championship.

In theory, this means that if the deal between FIFA and EA breaks down, the former could enter into an agreement with Epic Games and other similar firms. This will make the audience reach wider, which is probably what FIFA is hoping for.

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