Morocco-Israel: Brand & Image and Kam Global Strategies announce the first strategic partnership in PR

Brand & Image Agency and Kam Global Strategies announced Monday the signing of the first partnership in press and public relations (PR) between two operators from Morocco and Israel.

In a press release, the Brand & Image Agency stresses that this agreement “reinforces the opportunities offered by the normalization of diplomatic and economic relations between the two countries”.

With a long experience in communication and press and public relations consultancy, the two partners will jointly leverage their expertise in favour of businessmen and public and private institutions in both countries, with the aim of building their images through various channels, including media, social networks, social media, public and social networks. influencers, meetings and working visits (BtoB) to the respective countries, states the press release. Proficiency in languages, in this case Hebrew, English, French and Arabic would be a great asset to boost communication between the two shores quickly and efficiently.

“This strategic partnership is the result of a meeting between two fervent and highly committed women wanting to accelerate their collaboration to mark this historic phase,” said the same source.

Quoted in the press release, founder and president of Kam Global Strategies, Laura Kam said: “We are delighted to partner with Brand & Image at this exciting time. Today more than ever, Israelis and Moroccans will tend to communicate much as relations between our two countries have been elevated to a high level. We look forward to raising awareness of the potential of our countries in various fields such as agro-technology, cybersecurity and tourism.”

For her part, Rajâa Charifi, founder and CEO of Brand & Image said: “We are extremely proud to announce our collaboration with Kam Global Strategies, a major partner. Our long-standing expertise and experience through tailor-made services and our positioning in our respective markets will create real added value for our agencies and will greatly benefit all entities wishing to develop their businesses and brands and promote their images in both countries and even in Africa.”

Kam Global Strategies is a 360-degree strategic communications agency for politicians and businessmen who want to do business in Israel and on behalf of Israel, as well as for Israeli companies and leaders of organizations wishing to see results internationally.

With a long experience in communicating with public and private actors both in Morocco and internationally, Brand & Image is an agency specialized in consulting, strategic communication and public relations. Created in 2015, by Rajâa Charifi, who has 25 years of experience in this field, the Brand & Image agency supports its clients, private and public entities, through a range of tailor-made services and operating in synergy ranging from Brand Management to Communication Consulting, from Events to Press Relations, without forgetting the e-Reputation, Crisis Communication or Consulting and Support in Public Affairs and Lobbying.

Also as a Media Agency, Brand & Image has a long experience in creating, designing and executing communication campaigns and press relations that is put at the service of the most demanding actors, including major brands and public and private institutions.