Nintendo chief: Switch heir must offer something new

The head of Nintendo Shuntaro Furukawa told Nikkei in an interview with Nikkei that the Switch heir must definitely offer consumers a โ€œnew form of entertainmentโ€ . According to him, the company constantly are experimenting and trying to find the so-called Next Big Thing – something so new and interesting that it will attract a lot of attention and will be unique against the background of the rest of the proposals. โ€œIron and gaming teams work in the same building, constantly communicating and thinking what new form of entertainment we can offer.

โ€ Furukawa notes that now Nintendo Switch is in the middle of its life cycle, but due to its uniqueness – it is both a portable and a stationary console – it can last on the market longer. Now the company hopes that the system will be on the market for at least 4 years.

At the same time, the most important thing for Nintendo remains the creation of new and interesting games, which at the basic level are intuitive to everyone. โ€œWe want to lower the threshold for games and create more projects that as many people as possible, including family members, can play.

โ€ Given the tremendous success of Switch, which over 4 years bought almost 80 million users, the company got into the bullseye with its hybrid system – now โ€œSwichโ€ the fastest-selling console in history. Its bought even faster than the PS4 and the Wii.

A few hours later, on February 18 at 01:00 MSK, the first since 2019 Nintendo Direct will be held, where the company will introduce games for the first half of 2021 for its console. The duration of the ether will be 50 minutes.

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