Chances are that the magazine Eyopener will be on the doormat at the end of this week. In the magazine, people are called on not to get vaccinated. It‘s distributed five million times this week and is funded by sponsors.
Eyeopener is an initiative of antivaxer Jaap Dieleman from Zeewolde, who hopes that people “get to know Jesus as their savior” and see that the coronapandemic is “an action of the antichrist”. Dieleman (66) describes himself as “traveling preacher”. He is also the author of several books and director of the De Heilbode Foundation and of a relief organization in India.
He decided to make the magazine “because every Dutchman has the right to hear the good news of God’s love. Especially now that the world is in such a great need and Jesus is the only answer,” he says to DeccEit.
“This is a one-pipter.”
“ This is truly a completely isolated person within the evangelical world. A real one-piper, with its own foundation and organization. He is also not attached to a church,” says Miranda Klaver, Professor of Anthropology of Religion at the Free University. According to her, Dieleman‘s theories are a combination of religious ideas and conspiracy theories. “His sources are mainly traced to American YouTube prophets, in the pro-Trumpet corner.”
In the pamphlet Eyeopener readers are called on not to be vaccinated and to convert to Jesus. If the reader does, “after the coming dark period of the devil” a more beautiful period will come. “Heaven on Earth, “so is the thought.
About vaccinating against corona Dieleman says that eventually “everyone will be forced, and if you refuse, you will be killed”.
“ Dieleman does not show what the religious community stands for,” says theologian Klaver. “Also his number of followers is not so large, and is mainly on social media.”
There’s a lot of criticism on social media on the magazine. “This has nothing to do with Christianity,” says someone on Twitter. Another says, “I‘ve never been so happy with my paper bin”.
The cost of Eyeopener’s million-dollar circulation is 600,000 euros. The leaflet is distributed by the company Spotta, which distributes advertising among others. “We spread various expressions, at the moment for example for political parties, where we also do not determine the content of their party programme and related expressions. We do draw a line in eroticism and violence.”