The “beer brothers” bring Franconian barley juice to the south


Good news for everyone who lacks only one thing for their luck here in the south of France: a fresh cold beer brewed according to the German Purity Law. And if it should come from a small Franconian private brewery, Johannes Höger and Alexander Bitsch alias the brethren are your men! By the way: Next week there is an Oktoberfest on the agenda.

A few days after the opening of their first shop in Meyreuil, east of Aix-en-Provence, the two noted that there was a great demand for the liquid gold not only among well-informed Germans but also from the French runners.

Höger and Bitsch plan to continuously expand their distribution network towards the Côte dAzur and to supply restaurants and bars as well as private parties with dispensers, glasses and Franconian barley juice.

Next week Oktoberfest!

At the Aix site, since mid-June, there is also a bar in its own small beer garden — naturally operated in accordance with the current hygiene regulations and sometimes even with Bavarian specialities. For example in the coming week: There will be an Oktoberfest from 8 to 10! The menu includes hearty delicacies such as shacks, mouthbag soup or herbaceous noodles, and apple strudel should not be missing for dessert.

Alexander Bitsch was pleased to the RZ with regard to the opening of the business and beer garden in the middle of the Corona Crisis: Of course, the wholesale trade went worse than hoped, but our shop and the beer garden are perfectly accepted — by an estimated 85 percent French clientele. The fair prices are likely to be success: half a liter of artisanal brewed Franconian beer can be bought at the brethren for 5.50 euros.

Details on Oktoberfest: