As part of the financial report, Warner Bros. Discovery, as previously expected, talked about changes in the structure of online cinemas. HBO Max and Discovery+ will be combined into a new common streaming service with different subscription types, including advertising.
The approach of previous bosses to streaming will be revised, especially with regard to original films for HBO Max, animation, childrens content, and the like. The service is scheduled to launch in the US in the summer of 2023, and it will also appear in other countries, but Russia is not on the list.
In the second quarter, the number of subscribers to HBO, HBO Max and Discovery+ increased by 1. 7 million The total number of users on the services increased to 92.
1 million — an increase of 22% compared to last year. At the same time, spending on content for HBO and HBO Max will increase next year, however, the priority will be given to quality rather than quantity.
In addition, the presentation also noted the most “successful” major franchises and brands, which included documentaries. They also showed the differences between HBO Max and Discovery in strengths, dividing online cinemas into “male” and “female” – the latter was especially surprised by network users.
Representatives of the corporation noted that are going to improve the direction with DC comic book adaptations, and there is already a team for this purpose that is developing a plan for the next 10 years. The development model will be similar to Marvel Studios, while representatives are going to maintain the high quality of the brand – and projects like Batgirl, apparently, are not in the plan fit in.
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