Ubisofts major franchises will get quality F2P games โ€” but not to the detriment of AAA

Representatives of Ubisoft on a fresh quarterly report reaffirmed that they plan to expand its portfolio of releases โ€” in addition to successful large-scale projects, the publisher wants to build a decent line of mobile and shareware games. However, the media distorted the publisher‘s words, because of what the network left another wording โ€” that the publisher at the cost of the AAA-segment will begin to engage in mobile and F2P releases. That’s not the case.

The misinformation so spread that the situation had to comment to Ubisoft senior analyst Sean Lam. โ€œIt‘s about the fact that shareware games will become most of the publisher’s revenue โ€” this does not mean that there will be fewer traditional paid games like Assassin‘s Creed.

It’s about expanding content. A good example is the evolution of Call of Duty with Warzoneโ€ .

According to Lam, the company is not going to replace F2P games with traditional projects โ€” on the contrary, via shareware releases publisher wants to expand the brand audience. Call of Duty: Warzone is a great example.

In general, Ubisoft plans to produce the same quality and expensive shareware projects – there will be no fundamental difference in the budget of such releases. I wonder what awaits Assassin‘s Creed, Watch Dogs and other brands when expanding on F2P.

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