Representatives of Ubisoft on a fresh quarterly report reaffirmed that they plan to expand its portfolio of releases — in addition to successful large-scale projects, the publisher wants to build a decent line of mobile and shareware games. However, the media distorted the publisher‘s words, because of what the network left another wording — that the publisher at the cost of the AAA-segment will begin to engage in mobile and F2P releases. That’s not the case.
The misinformation so spread that the situation had to comment to Ubisoft senior analyst Sean Lam. “It‘s about the fact that shareware games will become most of the publisher’s revenue — this does not mean that there will be fewer traditional paid games like Assassin‘s Creed.
It’s about expanding content. A good example is the evolution of Call of Duty with Warzone” .
According to Lam, the company is not going to replace F2P games with traditional projects — on the contrary, via shareware releases publisher wants to expand the brand audience. Call of Duty: Warzone is a great example.
In general, Ubisoft plans to produce the same quality and expensive shareware projects – there will be no fundamental difference in the budget of such releases. I wonder what awaits Assassin‘s Creed, Watch Dogs and other brands when expanding on F2P.
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